FORGOT YOUR DETAILS?

BC's UPDATE

MARKETING CHALLENGERS is one of the biggest nationwide marketing competition for more than 8 years. To become this succeed, Marcha cannot forget about the greatest contribution of the entire sponsors who have not only invested in our game, but also trusted in us.
Therefore, Marketing Challenger season 9 want to express our gratitude for your wonderful support.

🏵 E͟x͟c͟l͟u͟s͟i͟v͟e͟ ͟S͟p͟o͟n͟s͟o͟r͟. Bloomer
🌼 S͟i͟l͟v͟e͟r͟ ͟S͟p͟o͟n͟s͟o͟r͟. Student Council
🏵 S͟t͟r͟a͟t͟e͟g͟i͟c͟ ͟P͟a͟r͟t͟n͟e͟r͟s͟. Leo Burnett, Isobar, Lion & Lion, Decision Lab, Tomorrow Marketers, S.O.C Institute, DMS Academy, IDM Institute, AIM Academy
🌼 I͟n͟-͟k͟i͟n͟d͟ ͟S͟p͟o͟n͟s͟o͟r͟s͟. Lotte Cinema, Starbucks, California Fitness & Yoga Center, Lixibox
🏵 M͟e͟d͟i͟a͟ ͟S͟p͟o͟n͟s͟o͟r͟s͟. YBOX, Brands Vietnam, Advertising Vietnam, YAN, Tomorrow Marketers

Exclusive Sponsor

logo_type

Silver Sponsor

 

 

Logo-2 (1)

 

 

Strategic Partners

 

logo-01                                        logo soc horizontal                                         Isobar Logo-02                                                                         IMG_5634                                             IDM                          FULL LION LOGO-full-red

1.AIM-Logo-Png (1)

In-kind Sponsors

 

 

OFFICIAL LOGO                             In-kind Sponsor - Lotte Cinema                        0004

In-kind Sponsor - Lixibox

Media Sponsors

 

 

5                                 3                    logo-1920-black-on-white

 

1

 

 

MARKETING CHALLENGER SEASON 9 RETURN

Saturday, 31 March 2018 by

 

ABOUT THE CONTEST 

1) Theme:

Late in January 2018, “Marketing Challengers” contest officially returns with an innovative theme by bringing the modern marketing trends into the challenges, which are Caused-related Marketing and Digital Marketing.

Cause-related Marketing: A form of marketing that addresses a cause which target audience cares about, and that cause is aligned with the brand’s vision and mission. This includes some campaigns that encourage consumers’ behavior change, drives their awareness about an important cause so all can be charitable and purposeful.

Digital Marketing: A way to apply digital technology to marketing in order to enrich people’s brand experience. Digital is not only about new channels like a website or social networks, but also about interaction, despite which channels we use to approach our target audiences.

2) Structure

The structure of the competition has remained the same, including 3 rounds: Creative Brief, IMC Plan and Pitching round. The timeline is as follow.

During the competition, MarCha’s organizer provides contestants with workshops transmitted by guest speakers from agencies/ companies to assist them in improving their performance.

29132954_1570645223001371_256409010700288000_n

3) Key Visual:

Together with the tagline “When tiny Sparks burst into Flames”, the image of the Phoenix has its own very special meaning: the self-burned ability of this creature. A phoenix is not fully grown if it has not gone through the painful process. Similarly, in order to be the best version of themselves, the young need to overcome the challenges and confidently show the world who they are.

 

4) Sponsors:

In season 9, Marketing Challenger is honored to cooperate with famous firms in the industry who fully support us without any hesitation :


🏵 E͟x͟c͟l͟u͟s͟i͟v͟e͟ ͟S͟p͟o͟n͟s͟o͟r͟. Bloomer
🌼 S͟i͟l͟v͟e͟r͟ ͟S͟p͟o͟n͟s͟o͟r͟. Student Council
🏵 S͟t͟r͟a͟t͟e͟g͟i͟c͟ ͟P͟a͟r͟t͟n͟e͟r͟s͟. Leo Burnett, Isobar, Lion & Lion, Decision Lab, Tomorrow Marketers, S.O.C Institute, DMS Academy, IDM Institute, AIM Academy
🌼 I͟n͟-͟k͟i͟n͟d͟ ͟S͟p͟o͟n͟s͟o͟r͟s͟. Lotte Cinema, Starbucks, California Fitness & Yoga Center, Lixibox
🏵 M͟e͟d͟i͟a͟ ͟S͟p͟o͟n͟s͟o͟r͟s͟. YBOX, Brands Vietnam, Advertising Vietnam, YAN, Tomorrow Marketers

We are thankful for all of your generous gestures. Without your help, MarCha 9 could not be as much success.

 

28276840_1558690790863481_7926968331499317903_n

A SPECIAL CELEBRATION FOR BC-ERS

Monday, 05 September 2016 by

YOU ARE INVITED!!

Please join us for a special celebration on Saturday 24 September!
(more…)

Recruitment 2016B

Monday, 20 June 2016 by
TOP